Boutique Agency | Press Relations Agency and Content Creation

Media Training

With 28 years of experience with diverse audiences, especially in serving the Brazilian press, Rotas Comunicação develops Media Training programs to guide and prepare company spokespersons for effective interactions with the media and Brazilian culture. The project includes communication consultancy, assessment of spokesperson profiles, practical training, delivery of content on the spokesperson profile and a detailed report with recommendations.

Services Included

1. Spokesperson Profile Assessment

– Analysis of the company spokesperson’s profile

2. Alignment Meeting

– Meeting to understand the organizational culture, key messages and communication objectives. Analysis of expectations and challenges faced.

3. Practical Training

– Training sessions with interviews to develop profile content and simulations with the press/interactions with the media.

– Verbal and non-verbal communication techniques, crisis management and emotional control.

4. Report

– Report with an analysis of the spokesperson’s performance, recommendations from other professionals, if necessary (speech therapists, psychologists, among others). Content describing the spokesperson’s profile.