Press office
In 2024, Rotas Communication generated over 12,000 media results for its clients, and 9 billion in audience reached. With nearly 30 years of experience in corporate communications, Rotas Communication is a reference in press relations services by offering a personalized approach to each client with exclusive strategies for generating excellent results in digital and print media.
Rotas Communication offers press office plans designed to serve companies of various sizes, as well as actions for events, launches, and support for international communication agencies. It has a wide and updated mailing list of journalists in Brazil and abroad, in addition to investing in high-tech services. Therefore, depending on the strategy implemented and due to advanced communication expertise, it guarantees efficient and high-impact publicity.
Press office is a necessary and impactful instrument in the results and life of a company. With technology and new ways of doing and developing business, the dissemination of effective and quality content for various media differentiates brands and organizations. In addition, press office maintains effective communication with the market and target audience, strengthening values and differentials.
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In today’s business world, effective communication is more than a necessity. Whether you are a startup seeking to propagate innovations or an established multinational, press relations is an essential activity for your company’s marketing. Rotas Communication’s services can transform or reinforce brand perceptions and catapult results through comprehensive and effective strategic actions.
Press office: The Pillar of Corporate Communication
What is Press Office?
It is a service that aims to manage, propagate, strengthen and/or improve a company’s image to the public through the media. This involves building technical and trust-based relationships with key journalists, developing press materials based on technical experience focused on journalistic content, creating actions involving the media and influencers, crisis management, as well as monitoring and metrics that evaluate results for constant evolution. For companies of all sizes, with market differentials and relevant topics to be propagated, a well-structured press office can be the key to building or expanding credibility and trust in the market.
Media content
Among the public relations activities are: – Creation of journalistic content and suggestions for media actions; – Customized approaches to local, regional and national media focused on the target audience and based on prior studies and analysis; – Direct participation of specialized public relations staff, with a minimum of two professionals for each client.
Metrics and Results Analysis
Through high-tech systems, Rotas Communication performs daily monitoring and analysis of its clients’ presence in the media. It offers periodic reports with results evaluation, valuation done by a renowned national specialized data company, as well as graphs that present numbers and the impacts of communication. Clipping, audience, target, reach, and competitive analysis are some of the data presented.
Media Management
Rotas Communication performs technical management of contacts and relationships with journalists in Brazil and abroad on a constant basis.
Proactivity in seeking coverage opportunities for brands with excellence in all processes.
Media Training
With 28 years of experience with diverse audiences, especially in serving the national press, Rotas Communication develops Media Training programs to guide and prepare the company’s spokespersons for effective interactions with the media.
The project includes communication consulting, evaluation of profiles, practical training, profile content, and a detailed report with recommendations.
Crisis Management
Crisis management, an essential service to protect the company’s reputation and ensure effective communication in adverse situations. The plans developed by Rotas Communication include risk analysis, spokesperson training, communication strategy development, and continuous support: before, during, and after the crisis.
Customized Plan
Rotas Communication develops a communication plan aligned with each client’s objectives, as well as continuous monitoring and adjustments of the strategies.